A Deep Dive into Multi-Touch Attribution for Ecommerce Sellers
Does email steal sales from advertising? Follow one customer journey and two attribution models to see how channels work together at different stages of conversion.
Data insights
Separate intuition from evidence by reading shifts in channels, seasons, and conversion funnels.
Articles
03 articles
Independence Day review: Did ecommerce conversion really get worse?
A comparison of apparel stores around Independence Day in 2025 and 2026 shows that this year's order decline began with less traffic and a weaker visit-to-cart step, not a collapse across every conversion stage.
Three ad channels, three different leaders
A July review of Facebook, AppLovin / Axon, and Google shows why traffic size alone is not enough to judge channel value.
